There
may never be a better time for you to start your own laundromat and to take
control of your financial future. There are countless advantages including a
stable income, great flexibility, and the opportunity to make your own choices.
The rewards can be tremendous. However, helping you to succeed requires
understanding what characteristics make a good laundromat.
Success
may be determined long before its opening due in large part to just one major
factor. It is crucial to know that 80% of your laundromat's success is going to
be attributed to location, location, location. The location can make or break
your laundromat.
If you consider the fact that most of
your customers are going to live within a few miles of your laundromat, you
will quickly realize why it's important to research the surrounding area in
advance. The great news is that the majority of a laundromat's customers become
its repeat patrons.
Therefore, you will need to know the
local demographics to understand who your customer base is, see your
laundromat's potential competitors so you can successfully tailor your
services, and determine the visibility that your location offers for marketing
and security purposes.
Laundromats have traditionally drawn
renters and those with limited incomes, and sites near apartment buildings,
trailer parks, and universities are often good choices. Additionally, other
nearby businesses that target similar demographics, such as convenience stores
or low-cost eateries may help attract customers also.
However, since two-income households now
make up most of the workforce, many busy families save time and money by doing
their wash at the local self-service laundromat. Furthermore, many young
couples have neither the need nor desire to buy washers and dryers. Their
priorities are nice clothes, entertainment, and leisure activities. They are
happy to leave laundry chores up to a professional wash/dry/fold service at a
local professional laundromat.
When you are evaluating competitors, you
should consider the services and amenities that may help your laundromat stand
apart, such as convenient payment methods, high-quality equipment with the
flexibility to tailor wash and dry cycles, drop-off services, cleanliness,
safety, comfortable seating, and welcoming decor.
Last but certainly not least, good
visibility can be important both for attracting the attention of new customers
and for security purposes also. A laundromat that is easy to find and access
along with adequate parking is very important for customers with heavy loads of
laundry. In addition, a building that is highly visible makes it safer for
employees and customers alike.
Aaxon reequips, develops, and constructs
new and existing laundromats including brokerage of existing laundromats.
Through this process, we have, leased, owned, and developed millions of square
feet of retail properties.
The experts at Aaxon can help as you
search for potential laundromat locations by sharing our unique perspective,
background information about the area, insights about the laundry industry, and assistance in performing market and demographic analysis to confirm the
viability of your potential laundromat site.
For assistance in choosing the right
location for your successful laundromat, contact our knowledgeable and helpful
experts today at www.aaxon.com.
