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What Characteristics Make a Good Laundromat?

September 22, 2021

There may never be a better time for you to start your own laundromat and to take control of your financial future. There are countless advantages including a stable income, great flexibility, and the opportunity to make your own choices. The rewards can be tremendous. However, helping you to succeed requires understanding what characteristics make a good laundromat.

Success may be determined long before its opening due in large part to just one major factor. It is crucial to know that 80% of your laundromat's success is going to be attributed to location, location, location. The location can make or break your laundromat.

If you consider the fact that most of your customers are going to live within a few miles of your laundromat, you will quickly realize why it's important to research the surrounding area in advance. The great news is that the majority of a laundromat's customers become its repeat patrons.

Therefore, you will need to know the local demographics to understand who your customer base is, see your laundromat's potential competitors so you can successfully tailor your services, and determine the visibility that your location offers for marketing and security purposes.

Laundromats have traditionally drawn renters and those with limited incomes, and sites near apartment buildings, trailer parks, and universities are often good choices. Additionally, other nearby businesses that target similar demographics, such as convenience stores or low-cost eateries may help attract customers also.

However, since two-income households now make up most of the workforce, many busy families save time and money by doing their wash at the local self-service laundromat. Furthermore, many young couples have neither the need nor desire to buy washers and dryers. Their priorities are nice clothes, entertainment, and leisure activities. They are happy to leave laundry chores up to a professional wash/dry/fold service at a local professional laundromat.

When you are evaluating competitors, you should consider the services and amenities that may help your laundromat stand apart, such as convenient payment methods, high-quality equipment with the flexibility to tailor wash and dry cycles, drop-off services, cleanliness, safety, comfortable seating, and welcoming decor.

Last but certainly not least, good visibility can be important both for attracting the attention of new customers and for security purposes also. A laundromat that is easy to find and access along with adequate parking is very important for customers with heavy loads of laundry. In addition, a building that is highly visible makes it safer for employees and customers alike.

Aaxon reequips, develops, and constructs new and existing laundromats including brokerage of existing laundromats. Through this process, we have, leased, owned, and developed millions of square feet of retail properties.

The experts at Aaxon can help as you search for potential laundromat locations by sharing our unique perspective, background information about the area, insights about the laundry industry, and assistance in performing market and demographic analysis to confirm the viability of your potential laundromat site.

For assistance in choosing the right location for your successful laundromat, contact our knowledgeable and helpful experts today at www.aaxon.com.